Display box



.May 55u-1925.

' LA. BULOVA DISPLAY BOX Eileqlaay' 11.A 192s IN TOR M ATTORNEY a parthereof:

Patented May 5, y 1925.

fUNfITfED-s1--ATES verrai* l vMioiiiin :BULOVA-on NEW Yonai, N'.Yfqgas'sranon 'rc sunovn WATCH coivirANY, iNe.,

or NEW YORK, N. A conronafrion or NnwYonK. y

fr DISPLAY BOX. Q

" Appiica'tionlfiiea May ii, i923. 1seifaiiw. 638,169. i

To Hach/0m t concern:

Be it' known that LfkDoLrH BULovA, :i

citizen of the. 'United States, anda `resident of New Y'orlrcity, inthecounty and State /ofNew York, have invented a new` andusefulDisp'layBox, of which the following is aj specification.

Th'e invention relates 'to' `jewelry display boxes, and particularly toboxes for 'displaying wrist-watches; and the object is to provide'ab'ox' having "especial suitability for such purpose and capable ofvaried adjustments.

In the accompanying Fig. 1 is a side elevation of the box, open, showingtwo positions of the interior display partin full and broken lines;

Fig. 2 is a. perspective view on a larger scale, showing the interiorpart in the' broken line position of Fig'. 1, and the lcover proppedforward; and f l Fig. 3 is av vertical transverse section through thebox, closed. i

The device is a flat oblong box having a tray body 1 and a. flangedcover 2, externally hinged at 3 to the back of the body.

An upwardly projecting frame tsecured within the body laps the jointybetween the body and cover when the cover is closed. vA flexible staystrip 5 connecting the bodyand the cover at the back of the interior`limits the opening movement of the cover to a substantially lerect orsomewhat rearwardly tilted position, as illustrated in Fig. 1.

Fitting frictionally within the frame of the body is a removable flat,oblong display block 6, preferably provided with a tab-7 enabling' it tobe pulledout. yThis block is adapted to'lie fiat in the body, entirelylill ing it from wall to wall with the ornamental surface of the blocksubstantially flush with the top of the tray, as seen in Fig. 3. Anoblong recess 8 is made through the body of the block, and is preferablyclosed at the bottom by a sheet 9 and lined by a rim 10. This recess isoccupied by an oblong pad or cushion 11, fitting fricti'onally in therim 10, from which it mayV be removed by the aid of a tab 12. Thewrist-watch is placed upon the center of this pad, where itl is held by'its band which is passed around the cushion.

drawings, forming strip. The cover an easel-support 13, preferablyformed by downward and rearward to the supporting positions indicated inFig. 1. i

It. is important to note that the relations are such ythat the box is"capableof a variety lof desirable dispositions for ydisplaying the`contents. In one position 'i the free edge of the support 13 rests inthe angle .between the back walland the bottom of the body,

as'seen in `broken lines in Fig. l and full lines in Fig. 2, therebypropping the block 6 with its forward edge resting on the bot f tomagainst the front wall of the body and its rea-r edge raised at asubstantial eleval l tion. In this position the rear edge of the displayblock is so located that if the cover is tilted forward from theverticalitL will vbe propped by the block much as shown in Fig. 2, forming asort of canopy and thereby producing a` pleasing effect without 'in anyway obstructingthe view of the watch and its carrier.

which because of the angle of vision will be readily'visible when thecover of the box in front is tilted forward.

Another arrangement is one in which the This arrangement of the cover isalso advantageous when there is another box or article behind the box inquestion,l

easel support 13 is extended rearward over the stay-strip 5, so as tobear against the inner side of the cover at the angle between y'its topand its rear flange. This is shown in full linesin Fig. 1. In thiscondition,

the weight of the block and its watch, actingthrough the support 13after the manner of a toggle, serves to hold the cover in the limitingposition determined by the staythen standing, tilted somewhat rearward,constitutes a decorative background for the display block, and will alsoshow any trade-mark or other matter i that may be on its inner surface.This surface is covered by a cushion pad 15 on the facing 16 of whichsuch matter may be printed. As indicated in Fig. 1, the block 6 issupported at alower angle under this condition than it is in Fig.v 2.

The block can also be left lying flat in the box when the cover is open,which inay be desirable in the front part of a show-case Where acustomer looks practically straight down upon the articles. The coverthen stands erect or tilted backward so as not to obstruct the downwardView.

It will thus be seen that the invention makes possible different andvery desirable display positions and effects. The Watch and its band onthe ornamental oblong pad is surrounded by the ornamental surface or'the oblong block, andthe latter in turn is closely "framed by theornan'iental body of the box. rPhe block and its pad carrying the Watchand band can lie Hat in the tray body, with the cover fully opened, orthe block can stand at an inclination inthe body, with the ornamentalcover forming a display back at such angle as may be desired.

`While the preferred form of the invention has been described in detail,it will be understood that I do not limit myself to the preciseembodiment.

That l claim as new is:

A display box for wrist-Watches comprising the combination of a traybody, a cover hinged to the back of the body adapted to stand at adesired angle to constitute an ornamental display back, a removable flatblock adapted to tit frictionally in the tray body entirely illing thesame and lying,` substantially flush with the top of the body, saidblock having a recess in the top thereof, a rim surrounding said recess,a central removable pad fitting frictionally in said rim to receive aWrist-watch With the band thereof passed around the block, and a ADOLPHBULOVA.

